Hello Everyone,
Today we're going to learn a little bit of Google Analytics (G.A.).
Nowadays a solid infrastructure to collect and distribute data, and the skills to analyze and interpret
that data are essential to make decisions regarding your online relationship with clients.
Knowing your user's behavior is necessary to know how to communicate with them effectively.
G.A. present us with 2 types of data:
Dimensions: describe characteristics of your visitors, their sessions and actions on your page. So they can describe where are your users geographically, how did they get to your page, what did they do in your page.
Metrics: are numbers. Sums, averages of clicks etc. Examples are number of screen-views, average session duration.
Combining metrics and dimensions gives meaning to your data.
With the data from G.A. is possible to see the behavior of your user, what efforts are working and determine a strategy to engage him on each interaction!
Wednesday, 17 September 2014
Friday, 12 September 2014
Blogs, Blogs, Blogs
Hello Readers,
On this fall, me and my classmates have an interesting assignment. Writing a blog!
I always wanted to create a blog but I don't know if I have the dedication it takes. We'll see!
Here are the best so far!
Smoothing Data about making database understandable for everyone and how to make the best of it.
If you want to learn a bit more about brands and what are their interesting marketing strategies you should check Brands that Talk 2 you and Strategy and Innovation.
Also check out the amazing pictures from World in Filters as well as Screen Burst for entertainment.
Also you can see their co-op experience as you did mine on last post!
See y'all in the next post!
On this fall, me and my classmates have an interesting assignment. Writing a blog!
I always wanted to create a blog but I don't know if I have the dedication it takes. We'll see!
Here are the best so far!
Smoothing Data about making database understandable for everyone and how to make the best of it.
If you want to learn a bit more about brands and what are their interesting marketing strategies you should check Brands that Talk 2 you and Strategy and Innovation.
Also check out the amazing pictures from World in Filters as well as Screen Burst for entertainment.
Also you can see their co-op experience as you did mine on last post!
See y'all in the next post!
My Co-op Experience at Liberty Entertainment Group
Hi Readers!
So for my first post I would like to talk about my marketing co-op at Liberty Entertainment Group.
The Liberty Group manages 12 venues around Toronto - including 4 restaurants, Casa Loma and Liberty Grand. They host diverse types of events, weddings, corporate events, concerts etc.
During my internship I worked in the marketing department which is responsible for the promotion of the venues. I had the opportunity to be a part of the Grand Pride Wedding during pride week, and gain experience in events.
Also, I assisted my marketing coordinator with managing the venues social media accounts and monitoring customer reviews.
It was a great opportunity to see how a marketing department really works, the struggles from the day-to-day in the office, and all the effort involved in organizing and promoting big events.
As my first Canadian work experience it was great!
Learn more about Liberty here.
Next Post coming soon! :)
So for my first post I would like to talk about my marketing co-op at Liberty Entertainment Group.
The Liberty Group manages 12 venues around Toronto - including 4 restaurants, Casa Loma and Liberty Grand. They host diverse types of events, weddings, corporate events, concerts etc.
During my internship I worked in the marketing department which is responsible for the promotion of the venues. I had the opportunity to be a part of the Grand Pride Wedding during pride week, and gain experience in events.
Also, I assisted my marketing coordinator with managing the venues social media accounts and monitoring customer reviews.
It was a great opportunity to see how a marketing department really works, the struggles from the day-to-day in the office, and all the effort involved in organizing and promoting big events.
As my first Canadian work experience it was great!
Learn more about Liberty here.
Next Post coming soon! :)
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