Hello Everyone,
Today we're going to learn a little bit of Google Analytics (G.A.).
Nowadays a solid infrastructure to collect and distribute data, and the skills to analyze and interpret
that data are essential to make decisions regarding your online relationship with clients.
Knowing your user's behavior is necessary to know how to communicate with them effectively.
G.A. present us with 2 types of data:
Dimensions: describe characteristics of your visitors, their sessions and actions on your page. So they can describe where are your users geographically, how did they get to your page, what did they do in your page.
Metrics: are numbers. Sums, averages of clicks etc. Examples are number of screen-views, average session duration.
Combining metrics and dimensions gives meaning to your data.
With the data from G.A. is possible to see the behavior of your user, what efforts are working and determine a strategy to engage him on each interaction!
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